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The DIY Model

A simple framework we use to turn creators and ideas into scalable IP

Discover

Discover

Discover culturally resonant creators and communities

We identify creators with authentic voices and engaged audiences across genres.
This discovery powers everything from brand campaigns to long-term creator IPs.

Build

Build

Build format-driven content and experiences

We design strong formats around creators, translating their voices into scalable content, campaigns, and live experiences across digital and offline platforms.

Validate

Validate

Validate through real audience response

Influence is proven through engagement that matters — ticketed audiences, community participants, and measurable digital traction.

Scale

Scale

Scale into lasting creator-led IP

Once validated, formats expand into digital series, touring experiences, and brand partnerships that grow into long-term creator franchises.

Formats We Build

Different creator formats designed for maximum engagement

IP Development

We conceptualise and build creator-led formats that grow into scalable IP across digital and live experiences from narrative series to ticketed fan formats and brand-led shows.

Creator campaigns

End-to-end creator campaigns for brands, from talent sourcing and strategy to content creation, distribution, and influencer-led storytelling.

Talent Management & Curation

We work closely with culturally resonant creators across genres, helping them grow their voice, build communities, and scale their presence across digital and live formats.

Live Experiences & Audience Formats

We design and produce live formats that bring creator communities into the real world from fan meets and storytelling shows to music and performance-led experiences.

Impact & Metrics

Data-driven results that demonstrate the power of creator first experiences (last FY)

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Organic Views

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Brands Partnered

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Creators Engaged

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Tickets Sold

Studio Philosophy

DIY sits at the intersection of three fundamental pillars that drive sustainable creator ecosystems

C

Culture

We identify and amplify authentic cultural movements that resonate with real communities

C

Community

We build engaged communities that show up, participate, and invest in creator experiences

C

Capital

We create sustainable revenue models that support long-term creator IP development

Join The Success

Here are some of the amazing clients we've had the privilege to work with.

Testimonials

What our clients say about us

Udisha Parakh
"

Exceptional management skills and ability to deliver results in a short span impressed us greatly. Looking forward to continued collaboration.

Udisha Parakh Marketing Executive @Madame

Imtiaz Ali
"

Thank you guys for such a wonderful Tamasha event! You all give an opportunity to us to connect with the real audience.

Imtiaz Ali Film Director

Jasneet Kaur
"

Effortlessly solved the challenge of narrating PMI's story in the most exhilarating ways. Kudos to the team for pulling off a successful business event.

Jasneet Kaur Head, People & Culture @IPM (Marlboro)

Paresh Pahuja
"

Bhai badiyan IPs bana rahe tumlog! We'll keep on working together.

Paresh Pahuja Actor and Singer Songwriter

Meenakshi Samantaray
"

Thank you for all the help with the FootLocker launch. Working with you has always been effortless — the trust makes getting work done with DIY so easy.

Meenakshi Samantaray Head of Marketing @Metro Brands

Tanmay Jain
"

The person immediately said, 'If it's Amol, then you don't have to worry about it.' That one line sums up the trust DIY brings to every project.

Tanmay Jain Sr. Manager Marketing @Jaro Education

Priyamani
"

Thank you so much for the opportunity. Looking for more collabs. All the best for everything ahead ♥️

Priyamani Actress

Sudhakar Pradhan
"

Super smooth experience working with the team. Everything moved fast and exactly the way we needed.

Sudhakar Pradhan Marketing Head @Pi42

Dixita Ghelani
"

Y'all are the best yaaa! My go-to people for everything culture and community.

Dixita Ghelani Spotify

Deep Daruka
"

Really liked the creators you got on board. The content felt right and we've already done 4 videos together. Great experience overall.

Deep Daruka Founder's Office @INDMoney

Rishabh Jain
"

DIY ke saath pehle bhi kaam kiya hai, har baar best hi hota hai. Turnaround time was great during our LinkedIn launch campaigns.

Rishabh Jain Brand Manager @BlueMachines

Aneesh
"

The speed, scale, and execution were unmatched. Activating 200+ creators in such a short time while maintaining quality — the team delivered effortlessly.

Aneesh District

Sanket Shah
"

Thank you for making it happen. Anshu was excellent and really helped elevate the entire show. Looking forward to working together again.

Sanket Shah Indegene

Ritesh Agarwal
"

It was great working with Amol. Will for sure connect for my portfolio companies.

Ritesh Agarwal Founder & Group CEO @OYO

Ranveer Allahbadia
"

Doston, Amol Bhai k sath mazaa aagaya, and looking forward to work with him again.

Ranveer Allahbadia Founder @BeerBiceps

Let's Build the Next Creator IP

DIY works at the intersection of creators, culture, brands, and audiences building formats that scale across digital platforms and real-world experiences. Whether you're a creator, brand, or collaborator, we'd love to build something meaningful together.

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Building the Future of Creator Economy